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Industry
Retail |
Collaborators
Nikki Schlanger Nicole Andez |
Projects
+ Email Newsletters + Collateral + Photography + Illustration + Social Media Campaigns + Strategy |
About
Paradigm Trends has a vast portfolio of retail and hospitality goods. However, their client sphere is fiercely competitive so we were tasked with designing dynamic product layouts to make their items truly stand out. In order to further showcase their varied product line, we also created digital newsletters, interactive invitations and ran social media campaigns. We decided to go a step further by constructing physical materials for trade show exhibits, along with unique sell sheets for their salesforce to use. Through these initiatives, Paradigm Trends was able to successfully infiltrate the industry in new and diverse ways. Working with them in this capacity allowed us to set new trends within their sphere, rather than merely follow those already established. |
