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Industry
Automotive |
Collaborators
Scott Gross |
Projects
+ Factsheets + Signage + Invitation |
About
McLaren San Francisco needed more visual displays in their showroom to show performance specs on various models. McLaren also wanted these materials to be dynamic enough to attract the attention of their fast-paced and sophisticated clientele. In order to create something both informative and visually arresting we incorporated more hierarchy and infographics to break up the text-heavy details. The resulting product has the additional advantage of helping clients visually conceptualize the thrilling aspects of driving within the confines of a retail space. |
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